From branded advertisements to informative messages, indoor LED signs are excellent for drawing attention to your business or organization. Just like outdoor signs, indoor displays need strategic design and placement to be as effective as possible. Choose and display a sign that achieves your goals when you use these visibility tips for installing indoor LED signs.

Be Smart About Size

While you want your LED sign to be visible from afar, bigger isn’t always better. If it’s too big, people walking close by won’t be able to take in the full design and message. On the other hand, one that is too small is easy to miss, especially if viewers are further away.

The perfect size depends on the complexity of your design, the placement of your sign, and what your message needs to convey. For example, an LED sign in a conference room should be big enough to handle the audio and video displays you want to share but not so big that it dominates the room and makes the space feel overwhelming or crowded.

Consider Viewing Distance

Viewing distance refers to how far away most people will be when they read your sign. Someone who is standing far away won’t be able to read a sign with crowded graphics or small text. The larger your viewing distance is, the bigger your design needs to be. The general rule of viewing distance is that you need at least two inches of character height for every hundred feet of distance. For example, a viewing distance of 100 feet requires characters that are at least 2 inches tall, and a viewing distance of 200 feet requires characters that are at least 4 inches tall.

Viewing distance gives you a better idea of how big your design needs to be. This, in turn, informs the size and resolution of your digital signage.

Think About Location

Your sign’s location also affects visibility. For example, one that hangs well above a typical eyeline needs to be bigger so that passersby can easily read it. If it’s level with other displays, vibrant colors and an eye-catching display will help it stand out.

When choosing your sign’s location, look for clear areas that won’t force you to compete with other displays. A big, open space—such as a lobby or atrium—puts your sign in front of more people and allows you to garner more attention.

Don’t Forget Contrast

Outdoor signs must be visible in daylight, at night, and during rain, fog, and other weather patterns that affect visibility. Indoor LED signs, on the other hand, have a consistent backdrop to work with. This allows you to use contrast to your advantage. A white sign on a white wall will blend in. However, darker and bolder colors will make it pop on that same white wall. Clever coloring, vibrant lighting, and creative designs allow you to make the most of your sign’s background and create something unique with your display.

Find a Supplier That Delivers the Best

Of course, the biggest visibility tip you need to know when installing your indoor LED sign is to work with a supplier that delivers superior solutions. Brilliant LED technology, flexible pixel-pitch options, and comprehensive content management allow you to display your message however you imagine it. When you need an indoor LED sign that will attract attention and shine bright for years to come, choose Optec Displays. Contact us today to get started on your new LED signage