There are a lot of factors to consider when selecting the right digital sign for your marketing strategy. If you want to make the most of your content, you need to implement a digital signage solution that fits your location, layout, and target audience. This means choosing a display with the right pixel pitch option. Learn more about what pixel pitch is and how it affects your signage with this quick guide to understanding your pixel pitch options.

What Is Pixel Pitch?

Pixel pitch refers to the density of pixels, or LED clusters, that make up an image on a digital sign. If you’ve ever stood close to an LED screen and noticed the individual dots that make up the text or image, you’ve seen pixel pitch firsthand. Pixel pitch is the measurement of the distance between pixels in millimeters. A small pitch means less space between pixels and a higher pixel density. This leads to a screen with more pixels overall, which in turn creates a higher-resolution image.

Viewing Distance

One of the most important factors to keep in mind when deciding on pixel pitch is your ideal viewing distance, or how far away your viewers will be when they see your sign. A tighter pixel pitch delivers incredibly clear and detailed images that still look great up close. If your target audience is pedestrians, customers in waiting rooms, or other groups that have a shorter viewing distance to your sign, you’ll want the higher resolution of a tighter pixel pitch.

With a large pixel pitch, on the other hand, you have fewer pixels overall and a lower resolution. This is ideal for larger signs that viewers will see from far away, such as digital displays in parking lots or along roadsides.

As a general rule, your sign’s pixel pitch times 3 indicates the minimum viewing distance in feet. For example, a sign with a pixel pitch of 10mm has a minimum viewing distance of 30 feet. Pixel pitch times 6 indicates the ideal viewing distance, so that same sign would have an ideal viewing distance of 60 feet.

Indoor vs. Outdoor Signs

Knowing the difference between indoor and outdoor LED signs is a key part of understanding your pixel pitch options. After all, location and environment play a significant role in determining the correct pixel pitch for your sign.

Indoor displays have a pixel pitch range between 0.9 and 5.14mm, while outdoor displays have a range of 3.9 to 20mm or more. It’s essential to choose a pixel pitch option that is specifically engineered to fit the visual needs of your sign. This allows you to display clear, vibrant content that looks good and gets the message across to your audience.

Let Optec Displays help you find the right outdoor LED sign for your business. Explore our range of signage solutions and work with our team to find the ideal display for your specific needs.