The recently constructed 19,700 square foot Tiffany Crossings outdoor retail plaza in Youngstown, Ohio, includes 12 retail spaces and a stand-alone 2,400 square foot Dunkin’ Donuts with a drive-thru to accommodate 14 vehicles. This property necessitated a multi-tenant sign that included a digital display for zoned advertising to engage customers, increase property traffic and raise tenants’ profiles.
CTW worked with Brandon Meyer, owner of Pittsburgh, Pennsylvania-based Smart Signs, Inc., who selected Ontario, California-based Optec Displays, Inc., to
develop and deliver an effective LED solution. As a digital display solutions provider, Optec Displays designs, engineers, and manufactures LED displays.
“After partnering together for several years, we knew we could trust Optec Displays to deliver a solution that would not only perform well, but could meet our client’s expectations of brightness, clarity and control,” said Meyer.
For all locations, Optec proposed Infinity-RGB 10mm LED displays to provide the best possible resolution for both pedestrian and vehicle traffic. At Westford Commons, the 6’x12’ electronic message center is a perfect complement to the static panels. The display allows tenants and community organizations to advertise using a variety of graphics, logos, data integration, multiple font styles and sizes – all controlled offsite by CTW.
The Westford Centre 12’x12’ display benefits tenants by allowing them to promote their businesses and provide direct communication to the public.
At Tiffany Crossings, the 13’x10’ digital display provides tenants with better visibility along U.S. Route 224 and the ability to advertise directly on the display.
The signs utilize Optec’s M.E. Pro Plus software. This proprietary software enables videos, messages and advertising to appear simultaneously on different sections – or zones – of the screen. This software is designed to allow
the user to create display contents, as well as configure, schedule and manage multiple displays all from one application. Users can see a preview of their zoned content as well as schedule a full-screen zone for ads and targeted messages.
“The Infinity displays and training the team received made it easy to jump in and start programming content from day one,” said Whitman.
CTW is impressed with the zoning capabilities of Optec Display’s software, a highly important feature for programming pre-set brightness levels, hold times and transition settings in accordance with local ordinances. The programmable software with unlimited messages can be stored for display on specific days and times, and allows tenant messaging to be displayed with sophisticated detail and color.
“These displays are the perfect solution for our multi-tenant properties,” commented Whitman. “For example, every 15 minutes these displays have a full-screen billboard tenant-focused ad,” Whitman added.
Tenants have realized the benefits of the displays, too, with increased foot traffic and sales.
CTW has another multi-tenant retail center opening soon in Ohio and plans to install additional digital displays.