A high-quality LED sign can attract attention, spread information, or bring customers to your business. However, the content you display on your sign is just as important as the sign itself. If you’re going to create effective signage, you need a clear, legible, and appealing content strategy. Here are three helpful tips for creating effective LED signage content that accomplishes your goals and helps your business grow.

Pay Attention To Color

As with all visual elements, you need to be smart about color usage in your LED sign. Outdoor LED displays allow for a limitless range of brilliant colors, but that doesn’t mean you can use any color you want. Make sure your color scheme is on-brand and that your individual colors complement each other. Legibility is also key. For example, if your font color doesn’t stand out from your background color, passersby won’t be able to easily understand your message.

The colors you use should also match the types of messages you want to show your audience. Bright, fun colors are great for exciting or lighthearted messages, while darker or more serious colors are better for conveying important information. Choosing colors that fit with the theme of your message will help put more emotion behind your content.

Keep Your Content Fresh

A key strategy for creating effective LED signage content is to stay up to date with trends, audience interest, and business information. Mixing up your content will help you keep your signs current, applicable, and interesting. Change your content regularly to add timely information about sales or events, join in on current trends, and keep your signs fresh and appealing to your regular audience.

Include a Call To Action

The most effective signs engage audiences and help them take the next step toward interacting with your business or organization. A simple call to action guides viewers toward signing up for a promotion, checking out your sales, or visiting a website to learn more. Simple yet informative messages like these help increase conversions and turn passersby into paying customers.

When you need an LED solution to display your message, turn to the experts at Optec Displays. With our superior LED displays, you can make the most of your business’s content.