Important Features To Look For in Your Digital Signage CMS
Effective digital signage requires more than a high-quality sign from a reliable LED display company. You also need a reliable and well-organized content management system, or CMS. A CMS allows you to create quality content, schedule displays, and monitor network health throughout all your digital signs. Whether you’re a single location organization or a national business chain, a comprehensive CMS is the key to making the most of your digital signage. As you plan to install or upgrade your signage system, keep an eye out for these important features to look for in your digital signage CMS.
Intuitive, Easy-To-Use Design
Illegible menu screens, an overly complicated dashboard, or a steep learning curve can drain your resources and make it difficult to integrate a new CMS into your business. If your system requires long hours of training or specialization to use, you won’t make the most of your signage right away. Moreover, spending significant time or money on training—or hiring content specialists specifically for your CMS—is a costly endeavor.
Intuitive, easy-to-use CMS designs are more cost-effective for your business. When you can master your CMS program with lower training times, you can spend less time learning and more time using your signage to your advantage.
User Access and Account Management
If you need to manage multiple signs or locations, user control is an important feature to look for in your digital signage CMS. The ability to create and link more than one user account allows each location in your business to make and schedule its own content. This is crucial for chain businesses that want to promote specific deals or messages. Consider the unique needs of your business as you ask questions about user control and account management for your CMS.
Optimized Software Updates
You want to operate your digital signage on the latest and greatest version of your software. However, you don’t want that updated software to come at an extra cost. Nor do you want to deal with routine downtime while your CMS updates. Make sure you know what software updates you’ll receive, whether they cost money, and how your system will update before you invest in a CMS. Free automatic updates that give you the best version of your software without extra costs or downtime are ideal.
Customer Service and Support
It’s always a good idea to expect the unexpected. On the off chance that you experience a problem with your CMS, a quality LED display company will offer the support you need to get back on track and continue making the most of your signage. At Optec, we provide a comprehensive customer service plan that can help you with troubleshooting, replacement parts, and more.
Equip your business with the most effective LED signage solution when you choose Optec Displays as your LED display company. Contact us today to learn more about how our products and services can enhance your business.