One of the greatest advantages of LED displays is the ability to arrange and schedule your content ahead of time. Software-based solutions make it easier than ever before to update your signage and keep your display fresh, relevant, and engaging. When you can replace content with the press of a button rather than having to send someone out to manually change the display, you save time, money, and energy. Moreover, the increased efficiency gives you more room to flex your team’s creative skills and bring your content strategy to the next level.

From rotating through daily messages to updating your signage with something new and exciting, it’s important to stay on top of your display’s content schedule. Discover the key to scheduling LED display content effectively and keep your signage relevant with these expert strategies.

Set Clear Goals

Relevant, regularly updated content can do a lot for your business. Before you take advantage of scheduled content, though, you need to figure out what exactly you’re aiming for.

Start by making a list of signage goals. Do you have long-term goals, like improving sales, increasing engagement, or driving traffic to your website or social media profiles? Or are you focused on short-term goals, such as advertising an event or telling customers about an upcoming promotion?

No matter what you want to achieve with your signage, take time to lay your goals out clearly. Keep these objectives in mind as you design and finalize your content schedule. This will help you stay focused and prioritize your most important objectives in every piece of content you create.

Perfect Your Content Creation

You can’t schedule content until you create that content. No matter what your display schedule looks like, it won’t achieve much if the content itself isn’t that interesting. Make the most of your display by focusing on high-quality, interesting, dynamic, and visually appealing content creation.

Keep your messages simple, quick, and easy to understand at a glance. This makes information easier to retain, which helps you get your point across and create a bigger impact on your audience. When designing content, use dynamic graphics and visuals with vivid displays and clever, cohesive color usage. Make your content interesting and memorable, and you’ll be sure to turn heads and draw customers in time after time.

Match Your Audience’s Schedule

One of the perks of scheduled content is that you can adjust your display to suit the exact moments your viewers come across it. For example, you can schedule good morning messages for your audience’s morning commute, tailor your display to sunny or rainy weather, or advertise dinner deals starting at a certain point in the afternoon.

Make sure your content schedule stays relevant all day long by paying attention to what your target audience is doing throughout the day. Say your business targets office workers. You can grab their attention more effectively by tailoring your content schedule to typical office hours, with morning and evening commutes, a noontime lunch hour, and so on. Keeping your specific target audience in mind when you create your schedule makes your content more interesting and enticing.

Pay Attention to Analytics

Signage data helps you keep track of which content designs work. By tracking engagement and conversion rates, you can see which messages, visuals, calls to action, and other content features are most effective. With this data, you can continue to fine-tune your content and make it even more successful over time.

You can also use signage data and analytics to guide your decisions when creating and scheduling content. Pay attention to how viewer levels, conversions, and other feedback fluctuate throughout the day. You can then use this information to better tailor your scheduled content and keep improving the performance of your display.

Update Regularly

Another key to scheduling LED display content effectively is to keep your display fresh, relevant, and interesting. This means you should keep updating your display regularly to continuously offer something new to your viewers.

Make content seasonal or adjust it to suit the holidays to make your display fun and heartwarming. You can also take part in your local community by scheduling content regarding local events or organizations, such as cheering on local sports teams or celebrating your city’s anniversary.

Alternatively, update content according to your business schedule. Advertise upcoming deals or promotions, celebrate company milestones, and more. Tailoring your content strategy to events like these helps drive new ideas so you can always offer fresh and exciting content to your viewers.

Continuously Review Content

Take the time to review your content regularly to make sure it’s still serving your business well. This is particularly important with evergreen content—that is, visuals and messages that you continue to display year-round. While having certain content displays last longer can be beneficial in some cases, you need to make sure that content doesn’t become outdated.

Refining long-lasting content can be as simple as changing the year or tweaking one or two words. However, your content can sometimes become outdated, ineffective, or even insensitive. Keep an eye on your content to ensure it ages well and continues to represent your business in the best light possible.

Choose Signage With Built-In Content Management Software

The right software program makes creating, scheduling, and uploading content a breeze. That’s why it’s important to invest in a display solution that includes PC or cloud-based content management software.

As a leading LED display company, Optec Displays includes one of our cutting-edge software programs with every digital sign, giving you the tools you need to streamline content management and make the most of your display schedule. Whether you’re creating content with our M.E. Cloud or M.E. Pro+ software or managing your entire network with our SaaS, cloud-based D-Net, our software offerings will take your content management to the next level.

Choose Optec Displays as your LED display company and reap the benefits of smart, efficient content scheduling. From our sophisticated management software to our superior signage solutions, our products will support your needs every step of the way. Discover how we can help transform your digital display when you work with our team today.